Love the game, Not the odds
The Love the Game program is all about reducing the exposure of young people to sports betting promotion and disrupting the social norm of betting and sport.
Sports betting advertising is everywhere these days. Young people, especially, would find it hard to remember a time watching sport without thinking about the odds. Ads today seem to suggest that you need to have a bet on the game to enjoy it.
When young people see excessive sports betting promotion it can seem like gambling is normal, and that sport is all about the odds, not the game. When something feels normal, it doesn’t seem risky.
We encourage parents and role models (coaches, teachers, relatives) to talk to young people about the risks and consequences of gambling, so they love the game, not the odds.